1 bowl & you're good till lunch (After eating a bowl with 2% milk at least half of adults had a lower desire to eat than before breakfast for 3-1/2 hours.) Every bite delicious. Every bite satisfying. 10 layers of wheat. Our best in every bite. Kellogg's Family Rewards. Collect points earn rewards. Learn more at KFR.com. BCTGM: Bakery Confectionery Tobacco Workers & Grain Millers union made. AFL CIO CLC.