Tide Free and Gentle HE Turbo Powder Laundry Detergent provides a great clean that's gentle on skin. It's a dermatologically-recommended detergent for your sensitive skin that is formulated without dyes and perfumes. It’s been specially formulated with HE Turbo technology for 10x the cleaning power*. That’s why it’s the #1 recommended detergent by washing machine manufacturers**.*1 dose of Tide HE Turbo in quick cycle vs. 10 doses of the next leading liquid HE compatible detergent in normal cycle**Based on co-marketing agreements A great clean that's Gentle on Skin Dermatologist Recommended Free of Dyes and Perfumes 10x the cleaning power - 1 dose of Tide HE Turbo Clean in quick cycle vs. 10 doses of the next leading liquid HE compatible detergent in normal cycle HE Turbo technology gives you 10x cleaning power in the quick cycle vs. next leading detergent in normal cycle Specially designed for regular and high efficiency machines – #1 recommended by washing machine manufacturers***based on co-marketing agreements