Ruffles Wow! Potato Chips, Original

All the taste. Fat free. Half the calories of regular potato chips. Made with Olean brand fat-free cooking oil. A great experience in taste! Ruffles Wow! Potato Chips have all the taste of original Ruffles brand Potato Chips, but have no fat and half the calories. Calorie content has been reduced from 150 to 70 calories per serving. One taste and you'll know why we call them Wow brand. Product Comparison: One Ounce Serving - Ruffles Wow Potato Chips: 0g Fat, 70 Calories, 100% Taste; Regular Potato Chips: 10g Fat, 150 Calories. 100% Taste. How do we do it? Frito-Lay takes everything we know about making America's favorite potato chips, and makes Ruffles Wow! Potato Chips with Olean fat-free cooking oil. Olean is made starting with farm grown cottonseeds, and adds no fat or calories to chips. But that's not all. Everything that's put into Ruffles Wow! Potato Chips is specially selected to ensure that all Wow! snacks are the best you can buy. Frito-Lay guarantees it. Wow! chips are the only Frito-Lay snacks made with Olean. Wow! chips are another great snack from Frito-Lay and one that lets you enjoy all the taste of the snacks you love with less fat and calories. This product contains Olestra. Olestra may cause abdominal cramping and loose stools. Olestra inhibits the absorption of some vitamins and other nutrients. Vitamins A, D, E, and K have been added.